Why You Should Ditch Your ‘Go Big or Go Home’ Mentality
In starting up, paying top dollar for the biggest and best tools, gadgets and the like could cost you even more in the long run. Instead, you should think smarter, not bigger.
View Article3 Ways to Use LinkedIn to Grow Your Startup
A surprising number of college students don't use the professional-social network. Here's why that's a mistake -- especially for young entrepreneurs.
View ArticleOnline Marketing 101: Are You Prone to Shiny Object Syndrome?
It's hard to resist the latest digital marketing craze -- from Facebook to gamification to Vine. Before launching into a new online marketing tactic, figure out if it's the right strategy for you....
View ArticleSocial Media Is Getting Nasty. How Can You Rise Above It?
With social media widens its reach by the day, etiquette is getting the ax. We provide some tips on how to avoid succumbing to snarky behavior.
View ArticlePack’s Megan Casey on the Future of Social Media
Between co-founding Squidoo with Seth Godin, and more recently launching Pack, a social networking site for dog owners, Megan Casey is well-versed in the art of social media. She opens up to YE’s...
View ArticleSocial Media Platform Allows Users to Crowdsource Relationship Advice
Can't just let it be? WotWentWrong.com offers assistance for the dumped.
View Article5 Tricks for DIY PR
PR specialist Rebekah Epstein provides tips on how startups can amp up the buzz about their business on a budget.
View ArticleWhat You Wanted to Know About Marketing But Forgot to Ask
You know all of the frequently asked marketing questions, what about the important questions no one ever thinks to ask? We've got the answers right here.
View Article10 Questions to Ask When Creating Your LinkedIn Company Page
How you can make a company page that generates leads, sales and traffic back to your website.
View Article9 Ways to Build Your Pinterest Audience
Being strategic about how you use Pinterest will help you grow your following considerably. Here are nine easy tactics to help you gain an audience.
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Lessons about Building a Team from Zuckerberg and Facebook
In her book, Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg (McGraw-Hill Professional, 2013), author Ekaterina Walter details the elements that drive...
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Why a 12-Year-Old Launched His Own Social Network
This week’s need-to-know social media news. Entrepreneurs of any age could learn a thing or two from Zach Marks of Melbourne Beach, Fla., about turning obstacles into opportunities. The 12-year-old has...
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What Makes Your Video Shareable — And Viral
In their book, The Viral Video Manifesto, authors Stephen Voltz and Fritz Grobe lay out the core principles of creating a viral video and how to apply them. This edited excerpt explains what makes a...
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5 Daily Habits for Effective Social Media Marketing
The number of recommended actions and suggested tasks that social media managers must engage in can seem downright overwhelming. Not only are you supposed to update dozens of different profiles every...
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Movement Entrepreneurs: How Today’s Social Activists Crush the Status Quo
Thomas Paine, eat your heart out. Community organizing has come a long way since days of schlepping around soapboxes and papering neighborhoods with pamphlets. These days, engaging likeminded people in...
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3 Social Media Startups to Watch From SXSW 2013
If you’ve been waiting to read about "the next big thing" in social media or tech to come out of South by Southwest (SXSW) Interactive this year, don’t hold your breath. We’ve canvassed the festival...
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10 Twitter Feeds for a Timely Dose of Inspiration
Need something stronger than a double-espresso to get motivated? These Twitter feeds could offer just the jolt of inspiration you’re seeking. Blair Singer: @blairsinger “You may set a goal and not...
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Forget Facebook’s Social Graph: LinkedIn Has a New Search Tool Too
This week the professional social network LinkedIn rolled out a number updates — one being a revamp of its search tool. The latest feature allows users to streamline search by providing results of...
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Want to Go Viral? 4 Ways to Get Viewers to Share Your Videos
Ever wonder what it takes for a video to net millions of views? Well you can stop wondering. Advertising publication AdAge recently released its first ever Viral Video Awards, a contest looking for the...
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How to Jumpstart Engagement on Twitter (Infographic)
Brands that want to succeed on social media know the number of followers they have isn’t as important as how engaged those followers are. But engaging followers is no easy task. You have to know what...
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9 Tips to Power Up Your Social Media
Last month, I came across this SOS on LinkedIn: “Help! What is the recommended amount of time we should be spending per day on social media marketing to help promote our business?” The plea quickly...
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4 Ways to Turn Online Relationships Into Valuable Business Contacts
It can be easy to become “friends” or “connected” with someone in a digital world, but it requires thought and strategy to convert social media connections into rewarding business relationships. As a...
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Branding Made Personal: 3 Steps to Building a Stellar Personal Brand
Every business owner knows their company needs a unique combination of message, name, reputation and look that positions them as a brand. But it’s also critical for entrepreneurs to have a personal...
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The Best and Worst Times to Post to Social Media (Infographic)
It’s the million-dollar question for social media managers everywhere: What is the best time to post to social media? While the optimal time to update your Facebook page or Pinterest boards may vary...
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The 10 Essentials of Twitter Etiquette
Whether tweeting as yourself or from a brand account, there are certain guidelines—let’s call them rules of the road—by which we all must abide. When people don’t follow proper Twitter etiquette, we...
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The Creator of Funny or Die’s ‘Drunk History’ on Wacky Business Ideas That Work
Sometime around 2007, we all fell in love with Funny or Die’s Drunk History, the half-hour web series that set a new, inebriated model for recounting and recreating historical events using the...
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5 Social Media Rules Every Entrepreneur Should Know
Social media can level the playing field between industry leaders and upstarts, between multinational corporation executives and small-business owners, making peers of all participants. Yet appearances...
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5 Secrets for Making Your Logo Stand Out
Your logo is the face of your company. It will often be the first thing people see and the main thing they remember. If asked, most of us could name at least a few iconic logos, whether it be...
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5 Ways to Use Twitter Beyond the Basics
Coming up with new ways to reach customers on Twitter doesn’t need to require a lot of time or money. What it does take is creativity and a willingness to make personal connections. Here are five keys...
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How to Jumpstart Your Social Media Marketing During the Summer Slowdown...
Most small-business owners know that an active presence on social media is crucial to staying relevant in their customers’ minds. In fact, 82 percent of small-business owners say they use social media...
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How to Use Social Media to Find Customers (Infographic)
Gaining popularity on social media is only half the battle. How do you convert those “Likes” into paying customers? According to data compiled by Wishpond, a maker of social-media marketing...
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Power Networking: Use Your Power Base to Grow Sales
As an entrepreneur, the most lucrative way to spark immediate business is to tap into your power base. Your power base is all the people you know and are connected to. “Oh,” you say, “I don’t want to...
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3 Ways to Make a Killer Impression Online (Infographic)
You can’t ignore your web presence if you want to get noticed by potential customers, but simply being active online isn’t enough. According to research compiled by Reach Local, an online marketing...
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Amanda De Cadenet Proves How Great Conversations Can Empower Brands and Viewers
As a model, actress and host, Amanda De Cadenet has always had a gift of gab — and valuable network of friends. More specifically, she felt the real stories of her own female friends weren’t...
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Got Street Cred? 5 Ways to Build Customer Trust Online
“No need to go into all that,” said my potential client with a wave of his hand when we met for the first time. “I’ve already Googled you and know you have the street cred I’m looking for.” No...
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What NASA Can Teach You About Social-Media Marketing
When you think of NASA, you probably think of spaceships, telescopes and lunar expeditions. What you might not know is that the organization is also a powerhouse when it comes to social-media...
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How to Tweet With Purpose
Looking to tweet your way into the hearts and minds of consumers? Consider taking them to dinner first. Around 22 percent of Twitter users have purchased a product or service after tweeting,...
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How to Pull a Badass Marketing Stunt
We owe a thank you to our friends at Red Bull and their Stratos Mission to jump from outer space. With years of investment and research in tow, the brand single-handedly brought the Stunt back into our...
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How to Keep Your Pinterest Boards Fresh, Fun and Relevant
In her book Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build...
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8 Steps to Planning for a Social-Media Crisis (Infographic)
If you’ve ever managed a social media crisis, you know that it can be an all-consuming experience. All you want to do is go home and bury your head in a mountain of pillows and blankets. At the same...
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